Bodislav, Dumitru-AlexandruDumitru-AlexandruBodislavBran, FlorinaFlorinaBran2017-10-102017-10-102017L : 1843-5831 (on-line): 2457-8371http://hdl.handle.net/123456789/1028International Symposium "The Environment and the Industry", SIMI 2017This research article starts from the premise that we need to emphasize the idea of scarcity to protect our rational way of consuming our Earth’s natural resources. From Stone Age agriculture till today’s Internet of Things which can used in agriculture, we came a long way. This paper presents the competitive advantage offered by technology and by human behaviour moulded by speedy communications towards creating a special path that could be seen as optimized agriculture.en-USAgricultureEconomicsNatural resourcesRationalityTechnologyConference paper10.21698/simi.2017.0042